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Research project detail

The role of Digital Social Media (DSM) in regulating social behaviour and mate selection process in humans

Complex psychological demonstration occurs during human mate choice which is heavily impacted by various sociocultural influences. Our theory indicates that vast amount of stimulating social content, mostly digital, is building a complicated mental database in young people, leading to uncertainty about choosing a partner and exhibiting unpredictable behavioural patterns. The traditional reproductive needs have notably included "pleasure" desires as well. According to our findings, these outsourced variables are influencing the basic evolutionary features of reproductive protocols thus have the chance to alter the human mating behaviour.

Project Information

  • Project Coordinator: Chayan Munshi
  • Research Interns: Srinwanti Bandyopadhyay